P.O.P. Logistics

What is P.O.P.?

P.O.P. that is, the “Point of Purchase” Includes all the activities and materials that will affect the idea of the purchase, in the area where many brands are located.
If the customer has not made a purchase decision or has taken a competitor’s product to the evaluation pool, the P.O.P. events and activities can be very effective in reversing the situation. This includes brochures, displays, wobblers, tasting activities etc.

POP. Logistics, on the other hand, involves the provision of these materials at the right timing and with the utmost care, ready to affect the end user at the point of purchase, and the supplier manages the entire process up to the end user.

For a correct P.O.P. Logistics Management and maximizing the brand’s benefits planning and scheduling are very important. Correctly packed and undamaged transport of movable products; is of vital importance for the installations are done in the most accurate manner and that they are in contact with the end user at the most appropriate time.

Omeks, as the creator of “Campaign & P.O.P. Logistics and Management Concept” with 25 years of experience in the sector, serves over 2000 field staff in 66 countries.

Omeks Logistics has the speed and the team of simultaneous installation to all chains and local stores located in Turkey.
The products of the customers are divided into “special” and “parcel”. The sectors that are being transported are “fast consumer goods” and “P.O.P. materials “are transported in such a way that they will not be damaged at all by means of vehicles that meet their specifications. With the support of “know-how” we give to the design stage of the stands, we are creating advantages in minimizing production, transportation and storage costs.

Partial Distribution

Most of them are to the chain stores and dealer deliveries. A totally different and global understanding is provided from the known cargo and warehouse system to provide a complete service. After the products are unloaded from the warehouse, are delivered to the final depot with appropriate means from there. As products are handled less, the risk of damage is less and the delivery performance is higher.

Our Logistics advantages

Vehicle procurement is made from the first hand, providing significant cost advantages to Omeks customers. All transportation and distribution operations are shaped according to customer needs and every second is monitored by the operation center via online system. In complex and partial shipments, quick solutions can be produced to faults that may occur at the moment of delivery.